“They have a unique proposition, not just compared with Netflix but also with YouTube TV or Sling,” said Hunter Sappington, an analyst with Parks Associates, in an interview with Deadline. “They have their VOD service included in the live offering. As a value-add, that’s something that puts them in a unique place.”
Parks, which has carved out a specialty in tracking the OTT marketplace, says there are now roughly 230 individual services being offered to U.S. consumers. Despite that glut, Hulu has gained enough traction that it will remain a heavyweight no matter who controls it.
From the article "Hulu An Even Bigger Chess Piece For Disney And Comcast After Sky Deal – Analysis" by Dawn C. Chmielewski and Dade Hayes.
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Parks Associates recently found that Amazon has moved into a virtual tie with Google at 22% of sales for streaming media players (Roku claims the top spot). Apple TV comes in at fourth place with 20%...
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