Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box."
The report reinforces last week's Parks Associates study that found viewers favor subscription video-on-demand services over virtual MVPD services.
From the article "Hub Research Finds an OTT Tipping Point" by Gary Arlen.
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This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...
