A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in the United States, who also receive free access to Prime Video.
Netflix, which ended 2023 with more than 260 million subs, has more than 80 million subs in North America, including about 15 million ad-supported members.
From the article, "Hub: Amazon Eyes Winning Formula With Ad-Supported Prime Video" by Erik Gruenwedel
OLED TVs, which start at about $2,300, have helped LG increase its market share in the $1,000-up range to 15 per cent in a mature TV market, Gagnon said. Samsung has 51 per cent of that high-end TV ma...
Yesterday, Parks Associates published a new report where they stated that more and more homes in the U.S. are actually subscribing to paid music streaming services. They found a 7% increase from last...
AT&T (NYSE: T) reportedly has plans to make DirecTV Now its primary video platform by 2020, but researchers wonder whether consumers will allow such a rapid shift toward the future of TV. “As far a...
Parks Associates, a market researcher that surveys consumers on online TV-viewing habits, said that cord cutters and shavers (those downgrading from traditional pay TV service) are still the key custo...
