A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in the United States, who also receive free access to Prime Video.
Netflix, which ended 2023 with more than 260 million subs, has more than 80 million subs in North America, including about 15 million ad-supported members.
From the article, "Hub: Amazon Eyes Winning Formula With Ad-Supported Prime Video" by Erik Gruenwedel
Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...
"First-time adoption of pay-TV is up among Spanish broadband households as is the penetration of pay TV overall," said Brett Sappington, director, research, Parks Associates and author of the report....
Nearly a fifth of pay-TV subscribers report that they have a mobile app from their service provider, up from 16% in 2014. The highest adoption was found to be among AT&T U-Verse and Verizon FiOS subsc...
“Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV everywhere services in the digital entertain...
