“The big change in VR for 2016 has been the availability or pending availability of VR headsets from companies such as Facebook (Oculus Rift), Google (Google Cardboard) and HTC (Vive). Sony PlayStation VR is expected to be released in October. We expect gamers to be the initial market for VR,” explained Barbara Kraus, director of research, Parks Associates and an author of the VR report. “VR is an immersive experience, and more is better for gamers - more immersion, better sound, better graphics, and more players. The mass market is more likely to adopt mobile VR, which will be less expensive and uses a tool - the smartphone - that the majority of US consumers own.”
From the article "HTC Puts Together $10BN VR Investment Alliance" by Michelle Clancy.
The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...
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Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...
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