Digital distribution has opened an abundance of monetization opportunities, in contrast to previous television models that relied on advertising and subscription revenue from pay-TV service operators. Average monthly spending on subscription video on-demand services (SVOD) among U.S. broadband consumers has increased from $3.71 per month in 2012 to $6.19 per month in 2015, opening additional opportunities to monetize television content beyond the live and VOD windows. Live digital streaming of sports content, the early authenticated and transactional VOD window, early and mid-subscription VOD window, and digital syndication are all impacting digital TV content distribution.
From the article "Hower: The 4 New Trends Impacting Digital TV Content Distribution" by Glenn Hower.
However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...
