Digital distribution has opened an abundance of monetization opportunities, in contrast to previous television models that relied on advertising and subscription revenue from pay-TV service operators. Average monthly spending on subscription video on-demand services (SVOD) among U.S. broadband consumers has increased from $3.71 per month in 2012 to $6.19 per month in 2015, opening additional opportunities to monetize television content beyond the live and VOD windows. Live digital streaming of sports content, the early authenticated and transactional VOD window, early and mid-subscription VOD window, and digital syndication are all impacting digital TV content distribution.
From the article "Hower: The 4 New Trends Impacting Digital TV Content Distribution" by Glenn Hower.
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
With its contracts and fees, cable TV is nowhere near cheap. Though streaming services are the new norm, paying for multiple subscriptions -- or even a live TV streaming service like DirecTV Stream --...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
