The WWE Network, the streaming service that shows WWE playoff matches and original programming, is presently the No. 2 sports OTT service, behind only MLB.tv, according to Parks Associates. Baker explained the service is profitable with 1.6 million paying subscribers at the end of Q3 2017, and it will keep growing in the high single digits.
From the article "How WWE Raw Turned the Brand Into a Global Entertainment Company" by A.J. Katz.
According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...
The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...
Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...
According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...
