Providing market intelligence for more than 35 years

In The News

How Will We Search For TV Shows In The Future?

Traditional TV providers struggle to remain relevant to the adults of the future. Research from Parks Associates, organizer of the conference, shows that young adults (“millennials”) have grown up with streaming video and don’t have the same relationship to traditional TV. Almost a quarter of millennials (23%) have no pay TV services. Consider that in 2020 one in three adults will be a millennial. While they may watch video on phones, tablets, and laptops, eschewing big screen TVs, it’s likely that their choice of device will change as they start families in the future. What won’t change is their view on how they receive TV. Increasingly, they don’t relate to the ABC, NBC, CBS model of linear TV. Netflix, Hulu, and Amazon are becoming their broadcast networks.

From the article "How Will We Search For TV Shows In The Future?" by Barb Gonzalez.
 

Previously In The News

3 Innovative Technologies for Improving OTT QoE

OTT video is hot. A recent report from Parks Associates predicted that video streaming services will accelerate globally over the next 5 years, with more than 310 million connected households having a...

The Arrival of OTT Live Video

Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...