Too few customers are familiar with their energy-provider’s special rate programs, according to market research firm Parks Associates. With many service providers offering special rates as part of energy programs, there is opportunity for households to save and for the utility to lower electricity consumption.
Growing energy programs will need to be a high priority for service providers before they can reach customers in mass. Parks Associates will be addressing this topic along with leaders in the connected home and energy industries at its 15th annual Smart Energy Summit. Smart Energy Summit is co-located with DISTRIBUTECH, the largest utility and energy-focused conference in the world, on February 27-28 at the Orange County Convention Center, Orlando, Florida.
From the article, "How utilities can enhance efficiency through consumer rate programs"
The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
In a world where selling a home is already hindered by the economy and a generation that is hesitant to buy, smart home technology is making things even harder. According to Coldwell Banker Real Es...
Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...
