Tubi TV knows that not everyone wants to pay for premium content.
“We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who can’t find the content they want on their SVOD [subscription video on demand] service,” said Thomas Ahn Hicks, co-founder and head of strategy for Tubi TV.
Tubi has 9.7 million monthly mobile users on iOS and Android devices alone apart from its smart TV streams, according to research from Parks Associates noting mobile tracking data. It competes with other AVOD [ad-supported video on demand] services such as Sony Crackle.
From the article "How Tubi TV Plans To Take On The AVOD Market" by Kelly Liyakasa.
Smart thermostats are becoming more and more popular, with the share of Internet-connected U.S. households with a smart thermostat rising to 16% in 2022, a recent survey by market research firm Parks...
Additionally, 66% of FWA subscribers consider their pricing plan as fair – which is significantly higher than in the case of other types of fixed broadband technologies, according to a survey conducte...
KEY STAT: Net Promotor Score (NPS) increases in direct proportion to the number of subscriptions per user. High NPS means higher product satisfaction means greater service adoption. - Parks Associates...
A 2023 study by research firm Parks Associates found that nearly 75% of U.S. households with internet service were concerned about the security of their personal data, while 54% reported experiencing...
