Tubi TV knows that not everyone wants to pay for premium content.
“We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who can’t find the content they want on their SVOD [subscription video on demand] service,” said Thomas Ahn Hicks, co-founder and head of strategy for Tubi TV.
Tubi has 9.7 million monthly mobile users on iOS and Android devices alone apart from its smart TV streams, according to research from Parks Associates noting mobile tracking data. It competes with other AVOD [ad-supported video on demand] services such as Sony Crackle.
From the article "How Tubi TV Plans To Take On The AVOD Market" by Kelly Liyakasa.
Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...
The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...
This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...
Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
