Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics firm Antenna has even tracked churn based on specific events, such as the end of “Game of Thrones” and and Netflix’s “Cuties” controversy. Thus far, Netflix and Hulu have proven to be far stickier services than newer products such as Apple TV+ and Peacock. Investors should watch to see if that changes over the course of the year, said Steelberg.
From the article "How to tell who’s winning — and who’s losing — the streaming wars" by Alex Sherman.
A new Parks Associates report, Connected Consumer in Europe, reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay-TV or to have cance...
Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with...
According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...
The hottest smart-home purchase this holiday season is likely to be a smart video doorbell. As many as 14% of U.S. households with broadband access say they're pretty likely to buy the device that...
