The population of the United States is aging in a profound way, helped along by a bolus of baby boomers now between 53 and 71 years of age.
It’s a huge opportunity for innovative startups, though it comes with a unique set of challenges. According to Parks Associates, some 115 million Americans will need caregiving assistance by 2020. That’s more than one in three. The question is not the market size, it’s what startups can do to tap into it.
From the article "How to succeed in the 50+ healthcare market" by Juliet Preston.
The Zigbee Alliance and Thread Group say this is the first time developers can confidently use an established, open, and interoperable IoT language over a low-power wireless IP network, which will hel...
Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...
The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...
Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...
