One solution has been to switch from pay TV to streaming alternatives, but in recent years those services have been getting more expensive themselves. That’s a big reason about 20 percent of U.S. households with internet access now use a TV antenna, according to research firm Parks Associates.
From the article, "How to Get Better Indoor TV Antenna Reception" by James K. Willcox
Meanwhile, connected TV viewing continues to increase, and connected TV apps are playing a role in driving the growth. Research firm Parks Associates teamed up with online video shop Ooyala to study v...
Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest i...
According to new research from Parks Associates, 71% of consumer electronics buyers only consider one brand when when making a purchase. Factoring into that consideration (or lack thereof) is price (w...
Parks Associates estimates that worldwide revenues from OTT subscription revenues will double to $30 billion in 2020 from $15 billion in 2015. It also says OTT video subscriptions have increased by 12...
