One solution has been to switch from pay TV to streaming alternatives, but in recent years those services have been getting more expensive themselves. That’s a big reason about 20 percent of U.S. households with internet access now use a TV antenna, according to research firm Parks Associates.
From the article, "How to Get Better Indoor TV Antenna Reception" by James K. Willcox
Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with...
But can Home overtake Echo? If we look at two other competing devices from the companies, the Amazon Fire TV Stick and Google Chromecast, the two were virtually tied with 22% of streaming media player...
Streaming video device pioneer Roku continues to lead the market, but rivals Amazon.com (AMZN), Apple (AAPL) and Alphabet (GOOGL)-owned Google are close behind. Roku accounted for 30% of streaming...
The category certainly shows positive momentum. Last month, Parks Associates released research that found that one quarter of U.S. smartphone owners use payment apps at least once monthly and that mor...
