One solution has been to switch from pay TV to streaming alternatives, but in recent years those services have been getting more expensive themselves. That’s a big reason about 20 percent of U.S. households with internet access now use a TV antenna, according to research firm Parks Associates.
From the article, "How to Get Better Indoor TV Antenna Reception" by James K. Willcox
Findings from research and analysis firm Parks Associates research show that 31 per cent of US broadband households have multiple OTT service subscriptions, representing nearly one-half of the 63 per...
Parks Associates research shows that 26 per cent of US broadband households now own a smart home device, up from 19 per cent at the end of 2015. “In the last two years, smart home device ownership...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
