Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain points and success criteria to consider when bundling.
From the Bango blog post, "How to bundle successfully: Insights from leading subscription executives and Parks Associates research" by Beccy Blount
Less than 10% of Western European broadband households are familiar with smart products, according to Parks Associates. New Parks Associates research shows low consumer familiarity with smart home...
Approximately 9% of Western European broadband households own at least one smart home device and 57% own at least one internet-connected CE device, according to Parks Associates. Parks Associates a...
"Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services," said Barbara Kraus, Director of Rese...
Consumers are intrigued but have expressed worries about security and privacy in connected cars and regulators are already on the case. Over half of those surveyed by Parks Associates last year said t...
