Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain points and success criteria to consider when bundling.
From the Bango blog post, "How to bundle successfully: Insights from leading subscription executives and Parks Associates research" by Beccy Blount
With streaming service churn rate holding steady at 47 per cent globally according to Parks Associates, the argument for retention centers back on content availability and user experience. Viewers wil...
Findings from technology research firm Parks Associates’ report, ATSC 3.0: Impact and Opportunity for Video Services, reveal that 20 per cent of US Internet households own a television antenna and...
One in five U.S. internet households owns a TV antenna, and 12% that don’t plan to buy one in the next six months, according to Park Associates’ new ”ATSC 3.0: Impact and Opportunity for Video Service...
“Wi-Fi 7 offers dramatically increased speeds over Wi-Fi 6 and 6E,” said Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology...
