Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain points and success criteria to consider when bundling.
From the Bango blog post, "How to bundle successfully: Insights from leading subscription executives and Parks Associates research" by Beccy Blount
Parks Associates recently found that Amazon has moved into a virtual tie with Google at 22% of sales for streaming media players (Roku claims the top spot). Apple TV comes in at fourth place with 20%...
Geekatoo Executive Chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or WiFi camera Dropcam - to their ho...
Parks Associates research shows that almost half (47%) of US broadband households are concerned their private information stored on connected devices could be made public, and 47% of US broadband hous...
According to a recent study by Parks Associates, sports networks like MLB TV and WWE Network ranked number four and number five behind the three big OTT providers (Netflix, Amazon and Hulu) in terms o...
