New data from Parks Associates reveals that the more smart home devices a user has, the more likely they are to own a security system. In her June “The Smart Money” column in Security Business, Parks Associates’ Jennifer Kent encourages integrators to “inspire these middle-market buyers to acquire their next 3-5 smart home devices.”
Both Parks and Deloitte find that no one device category is adopted by more than 30 percent of users, and Deloitte’s research further finds that most users haven’t even settled on a single platform like Alexa or Google to unite their devices.
From the article, "How to Build Lifelong Residential Customers" by Will West
Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...
Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...
Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...
It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...
