New data from Parks Associates reveals that the more smart home devices a user has, the more likely they are to own a security system. In her June “The Smart Money” column in Security Business, Parks Associates’ Jennifer Kent encourages integrators to “inspire these middle-market buyers to acquire their next 3-5 smart home devices.”
Both Parks and Deloitte find that no one device category is adopted by more than 30 percent of users, and Deloitte’s research further finds that most users haven’t even settled on a single platform like Alexa or Google to unite their devices.
From the article, "How to Build Lifelong Residential Customers" by Will West
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Parks Associates research finds 45% of European broadband households own a smart TV, with the highest percentage in Germany, where over 50% of broadband households have this internet-connected CE devi...
“The number of connected CE categories and devices continues to expand as companies look to disrupt the market,” said Stuart Sikes, president, Parks Associates. “The key priorities for our research...
More consumers are using a Roku as their household streaming box than any other non-gaming device. In fact, the underdog streaming brand is used more commonly than Apple, Google, and Amazon combined,...
