New data from Parks Associates reveals that the more smart home devices a user has, the more likely they are to own a security system. In her June “The Smart Money” column in Security Business, Parks Associates’ Jennifer Kent encourages integrators to “inspire these middle-market buyers to acquire their next 3-5 smart home devices.”
Both Parks and Deloitte find that no one device category is adopted by more than 30 percent of users, and Deloitte’s research further finds that most users haven’t even settled on a single platform like Alexa or Google to unite their devices.
From the article, "How to Build Lifelong Residential Customers" by Will West
The new report, “State of Residential Security and Smart Home in Europe” hones in the state of home security and smart home offerings in Europe and analyzes the challenges faced by companies looking f...
A new white paper by Parks Associates for Ooyala concludes that connected device apps have become the new battleground for video services, with Pay TV operators, OTT service providers, broadcasters, c...
Internet users with email or online-service accounts they no longer use should log into them and close them out. “They just create more points of vulnerability,” said Brad Russell, a research analyst...
OTT video service credential sharing – or password sharing – cost the media industry $500 million in direct revenues during 2015, according to research published by Parks Associates in July. Now Cisco...
