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“If we think about any company that tried to make a dent in that, what comes to mind is Harmony,” says Paul Erickson, senior analyst at research company Parks Associates. “It wasn’t just that they gave you the ability to condense multiple remotes into one; there had been universal remotes for quite a long time. But a lot of them only had 80 percent of the controls that you needed for that Blu-ray player, or A/V receiver, or soundbar.”
From the article "How the Smart Remote Lost Its Way" by Brian Barrett
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Pa...
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