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How the Pandemic Shaped the CES Agenda This Year

January 06, 2021

While connected home gadgets have always figured heavily into CES’ agendas in recent years, this year marked a shift in the specific kinds of smart devices people want, according to Jennifer Kent, VP of research at Parks Associates, who is speaking in multiple CES sessions at this year’s event, which runs Jan. 11-14.

Consumers are less concerned with remotely monitoring their homes when they aren’t there and more interested in products that enhance their at-home experience. And perhaps as a result of various forms of social unrest in the past year, consumers are also more interested in home security, Kent said.

“What’s been so interesting in tracking the smart home this year is the change in priority of where the value of the smart home is,” Kent said. “Now, we’re home all the time anyway so I can get up and change my thermostat if I want to, but we’ve seen a really big uptick in a stronger, kind of recommitment to one of the core value propositions of the connected home, which is safety, peace of mind and security.”

From the artilce "How the Pandemic Shaped the CES Agenda This Year" by Patrick Kulp.

Previously In The News

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Study: 73% of Integrators Don’t Offer Cybersecurity Services

Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...

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