Providing market intelligence for more than 35 years

In The News

How The Internet Of Things Is Already Changing The Way We Cook And Eat

There's much more to this evolution in how we eat than who delivers the food to us. The Internet of Things (IoT) has maneuvered itself into the kitchen. According to Parks Associates, more than 17 percent of US homeowners are planning on buying a smart kitchen appliance this coming year. With the help of technology, we are now able to enjoy feasting at a higher level in the comfort of our own homes.

Take for example the trendy sous-vide cooking style, a precise temperature control method of cooking food, once only used in top Michelin restaurants. It is now available for home use.

From the article "How The Internet Of Things Is Already Changing The Way We Cook And Eat" by John Boitnott.

Previously In The News

PeerLogix sees momentum from demand-side integration

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...

HomePod Gets Multi-Room Audio Chops With iOS 11.4

The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...

Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried

The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last yea...

Here's how banks can reinvigorate deposit growth with incentives

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...