TWICE: Which segments of the DIY market are growing the quickest?
Nathan Smith, Wink: We see many people starting out on their smart home with lighting (given the ease of installation and affordability) and adding additional products like thermostats and door locks over time. One of the fastest growing categories currently is security as more and more people understand how smart cameras, sensors, smoke alarms, and the like can be used to give you peace of mind while you’re away from home.
Tom Kerber, Parks: Lights, locks, thermostats and networked cameras are the leading categories of smart products. Parks Associates believes that smart light bulbs will outpace other categories. According to a Q2 2015 Parks Associates Survey of 10,000 broadband households, 30 percent of those households intend to purchase smart light bulbs in the next year.
In Q2 2015, 61 percent of owners of standalone smart products installed the products themselves. Self-installation is lower among owners of smart sprinkler controllers at 37 percent, and higher among buyers of networked cameras at 72 percent.
From the article "How The Connected Home Market Is Changing" by Joseph Palenchar.
Broadband availability may be far from ubiquitous in the United States, but in the homes where a connection is present a new Parks Associates survey revealed that 26% now own a smart home device, up f...
The adoption of smart home devices reflects the overall Internet of Things (IoT) trend. A recent Parks Associates study revealed that in homes with a broadband connection, 26% now own a smart home dev...
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In 2018 a jaw-dropping 48 percent of U.S. consumers polled by Parks Associates said they planned to buy at least one smart home device; that number constituted an even more astounding 66 percent rise...
