TWICE: Which segments of the DIY market are growing the quickest?
Nathan Smith, Wink: We see many people starting out on their smart home with lighting (given the ease of installation and affordability) and adding additional products like thermostats and door locks over time. One of the fastest growing categories currently is security as more and more people understand how smart cameras, sensors, smoke alarms, and the like can be used to give you peace of mind while you’re away from home.
Tom Kerber, Parks: Lights, locks, thermostats and networked cameras are the leading categories of smart products. Parks Associates believes that smart light bulbs will outpace other categories. According to a Q2 2015 Parks Associates Survey of 10,000 broadband households, 30 percent of those households intend to purchase smart light bulbs in the next year.
In Q2 2015, 61 percent of owners of standalone smart products installed the products themselves. Self-installation is lower among owners of smart sprinkler controllers at 37 percent, and higher among buyers of networked cameras at 72 percent.
From the article "How The Connected Home Market Is Changing" by Joseph Palenchar.
The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market...
“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...
According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...
Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...
