TWICE: Which segments of the DIY market are growing the quickest?
Nathan Smith, Wink: We see many people starting out on their smart home with lighting (given the ease of installation and affordability) and adding additional products like thermostats and door locks over time. One of the fastest growing categories currently is security as more and more people understand how smart cameras, sensors, smoke alarms, and the like can be used to give you peace of mind while you’re away from home.
Tom Kerber, Parks: Lights, locks, thermostats and networked cameras are the leading categories of smart products. Parks Associates believes that smart light bulbs will outpace other categories. According to a Q2 2015 Parks Associates Survey of 10,000 broadband households, 30 percent of those households intend to purchase smart light bulbs in the next year.
In Q2 2015, 61 percent of owners of standalone smart products installed the products themselves. Self-installation is lower among owners of smart sprinkler controllers at 37 percent, and higher among buyers of networked cameras at 72 percent.
From the article "How The Connected Home Market Is Changing" by Joseph Palenchar.
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...
According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...
