TWICE: Which segments of the DIY market are growing the quickest?
Nathan Smith, Wink: We see many people starting out on their smart home with lighting (given the ease of installation and affordability) and adding additional products like thermostats and door locks over time. One of the fastest growing categories currently is security as more and more people understand how smart cameras, sensors, smoke alarms, and the like can be used to give you peace of mind while you’re away from home.
Tom Kerber, Parks: Lights, locks, thermostats and networked cameras are the leading categories of smart products. Parks Associates believes that smart light bulbs will outpace other categories. According to a Q2 2015 Parks Associates Survey of 10,000 broadband households, 30 percent of those households intend to purchase smart light bulbs in the next year.
In Q2 2015, 61 percent of owners of standalone smart products installed the products themselves. Self-installation is lower among owners of smart sprinkler controllers at 37 percent, and higher among buyers of networked cameras at 72 percent.
From the article "How The Connected Home Market Is Changing" by Joseph Palenchar.
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...
Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...
But it's the move into healthcare that's the most exciting. You see, right now, digital healthcare and wearapeutics is a "small" market, worth about $5.7 billion in 2015, according to IoT marketing...
The survey was conducted online by Parks Associates on behalf of Coldwell Banker within the United States from 6-9 June, 2016 through a third party via its omnibus product. The survey was conducted am...
