Providing market intelligence for more than 35 years

In The News

How Philips and ADT are adapting to a new generation of seniors

Like all populations, the population of seniors in the United States is changing. And a generation of rising seniors is more technically savvy, is living longer, and has higher expectations for aging than ever before. This is creating new opportunities and challenges for the aging in place market, according to presenters on a Parks Associates webcast called “Connected Health in the Smart Home: Use Cases and Partnerships”.

Parks Associates Director of Health and Mobile Product Research Harry Wang moderated a discussion with Paul Adams, senior director of product management at Philips and Don Boerema, senior vice president and chief corporate development officer for The ADT Corporation.

From the article "How Philips and ADT are adapting to a new generation of seniors" by Jonah Comstock.

Previously In The News

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...

They Started With $10,000. Now They're Taking on ESPN

It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Net­flix, Hulu, and Amazon P...

Comcast Rolls Out Its Own Connected-Home Products

Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...

Pandemic accelerates adoption of smart home solutions

This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...