Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
September 15, 2019
The most popular category of applications used on smartwatches are health and fitness-related, according to a survey by research firm Parks Associates.
More than three out of four heads of U.S. households who own and use a smartwatch said they track their steps with their device. Another 60% monitor their heart rates and 53% use the wrist-worn devices to count calories. Among all smartwatch owners, 41% say their most commonly used app is to count calories or reach weight loss goals.
“The market for connected wellness and fitness devices and wearables is surging as people realize their health benefits,” Kristen Hanich, senior analyst at Parks Associates, noted in the report.
From the article "How People Are Using Smartwatches to Lose Weight and Stay Healthy" by Aaron Pressman.
Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...
According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy
Design & Developed By Agency Partner Interactive
We use cookies in this website to give you the best experience on our site and show you relevant ads. To find out more, read our privacy policy and cookie policy .