Providing market intelligence for more than 35 years

In The News

How People Are Using Smartwatches to Lose Weight and Stay Healthy

The most popular category of applications used on smartwatches are health and fitness-related, according to a survey by research firm Parks Associates.

More than three out of four heads of U.S. households who own and use a smartwatch said they track their steps with their device. Another 60% monitor their heart rates and 53% use the wrist-worn devices to count calories. Among all smartwatch owners, 41% say their most commonly used app is to count calories or reach weight loss goals.

“The market for connected wellness and fitness devices and wearables is surging as people realize their health benefits,” Kristen Hanich, senior analyst at Parks Associates, noted in the report.

From the article "How People Are Using Smartwatches to Lose Weight and Stay Healthy" by Aaron Pressman.

Previously In The News

Off the Beaten Path: Niche Subscription Video Services Between Boom and Bubble

Are you a fan of horror movies? Anime? Arthouse? British dramas? Whatever your off-the-beaten-path obsession is, there’s a subscription video service just for people like you out there. Parks Assoc...

Streaming TV Is Alphabet’s ‘One That Got Away’

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...

Apple’s Video Streaming Plans: Key Open Questions

There were 221 active over-the-top (OTT) services in the US in 2018, up from 199 in 2017, per Parks Associates. And this figure is slated to increase as Disney, WarnerMedia, NBCUniversal, launch their...

Parks: Fitness still the leading use case for smartwatches

Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...