Nearly half of U.S. households canceled a streaming service last year, according to a study published Tuesday by the streaming media analysis firm Parks Associates, with the aggregate cost of those services cited by most people as the main driver for their decision. Parks Associates added, however, that some people say they prefer a "one-stop" shop for programs rather than having to jump in and out of streaming services to track down what they want to watch, and stated the ESPN-Fox-WBD Sports streaming could appeal from that perspective, despite the higher cost.
On average, U.S. households subscribed to nearly six streaming services on average, according to a Parks Associates study last fall. Netflix and Prime Video have by far the longest average duration of service at more than four years, with Hulu a distant third.
From the article, "How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit" by Alexander Soule
“Hulu’s DNA has been recent episodes of TV shows,” said Glenn Hower, an analyst at the research firm Parks Associates. The apparent anxiety at television companies is common to any industry that’s...
According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...
According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...
The Top OTT Video Services, as ranked by Parks Associates: Netflix, Amazon, Hulu, MLB.TV, WWE Network, HBO Now, Crunchyroll, NFL Game Pass, TheBlaze, Sling TV. From the article "Infographic: WWE To...
