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March 23, 2018
According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices.
With high numbers of streaming services and devices on which to watch them, Americans are also opting more often to get live television via antennas and not through streaming services like Sling TV, Hulu with Live TV and DirecTV Noe.
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20 percent near the end of 2017, up from 16 percent in early 2015, according to the company.
From the article "How many video devices do you have? About seven, survey finds" by Brad Gibson.
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Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...
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The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...
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