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March 23, 2018
According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices.
With high numbers of streaming services and devices on which to watch them, Americans are also opting more often to get live television via antennas and not through streaming services like Sling TV, Hulu with Live TV and DirecTV Noe.
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20 percent near the end of 2017, up from 16 percent in early 2015, according to the company.
From the article "How many video devices do you have? About seven, survey finds" by Brad Gibson.
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Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...
So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...
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