Consumers who dreamed of the a-la-carte TV future might soon wish for a return to the good old days when cable and other pay-TV services packaged channels of programming for them.
"We're about to test the consumer limit on streaming video services," said Brett Sappington, senior research director and principal analyst at Parks Associates. "The number of services per household continues to go up. We've been watching the number of households that gets three or more services and it's gone up every year."
From the article "How Many Streaming Video Choices Are Too Many With Netflix, Amazon, Apple, Disney — And More? " by Patrick Seitz and Aparna Narayanan.
Parks Associates is an internationally recognized market research firm specializing in emerging consumer technology products and services. The company’s expertise includes the Internet of Things (IoT)...
In June, Parks Associates released a study that found video-streaming services in the U.S. will see revenue jump from $9 billion in 2014 to $19 billion in 2019. The company reported that 57% of househ...
On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television’s contract model, can cancel service with a click of the m...
