Consumers who dreamed of the a-la-carte TV future might soon wish for a return to the good old days when cable and other pay-TV services packaged channels of programming for them.
"We're about to test the consumer limit on streaming video services," said Brett Sappington, senior research director and principal analyst at Parks Associates. "The number of services per household continues to go up. We've been watching the number of households that gets three or more services and it's gone up every year."
From the article "How Many Streaming Video Choices Are Too Many With Netflix, Amazon, Apple, Disney — And More? " by Patrick Seitz and Aparna Narayanan.
The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...
To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...
The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...
Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...
