Parks Associates released new consumer research this week showing that 2 percent of U.S. broadband households, or 2.3 million households, own a virtual reality headset. The survey of 10,000 U.S. broadband households reportedly reveals that 5 percent of U.S. broadband households plan to buy a VR headset in 2016, an increase from only 1 percent who made a purchase the year prior.
“The big change in VR for 2016 has been the availability or pending availability of VR headsets from companies such as Facebook (Oculus Rift), Google (Google Cardboard) and HTC (Vive). Sony PlayStation VR is expected to be released in October. We expect gamers to be the initial market for VR,” Barbara Kraus, Parks Associates director of research, says. “VR is an immersive experience, and more is better for gamers – more immersion, better sound, better graphics, and more players. The mass market is more likely to adopt mobile VR, which will be less expensive and uses a tool – the smartphone – that the majority of U.S. consumers own.”
From the article "How Many Consumers Actually Have VR Headsets?" by Laura Hamilton.
In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...
Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...
Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...
Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...
