Providing market intelligence for more than 35 years

In The News

How EVs Will Forever Change the Smart Home

According to Parks Associates, EV owners are twice as likely to also own smart home equipment, meaning playing into EVs in the home could potentially help integrators garner higher sales. 

If you think that you are seeing more Teslas, Chevy Bolts and other EV vehicles on the road, you are not wrong. A story published by Car and Driver in August 2022 cites data from Automotive News states that over the first three months of 2022 EV sales increased by 60%. So, how is the shift in auto sales relevant to the custom integration industry? Savant notes that a recent study from Parks Associates finds EV owners are twice as likely to own or be interested in smart home technologies, which opens the door for installations for products such as EV charging stations — a product  category the company recently entered in its latest power initiative.

From the article, "How EVs Will Forever Change the Smart Home," by Robert Archer.

Previously In The News

Choose-Your-Own-Adventures Just Landed on Netflix. Yes, Netflix

Books and videogames have done this for years, but achieving good results with video has proved difficult. Beyond making the technology work, open-ended storytelling doesn't make much sense from a bus...

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

However, that's not the most noteworthy detail of the Parks Associates report for Charter and Comcast shareholders. Curiously, only about one-fifth of those internet users questioned subscribe to a st...

Google's Next Chromecast Could Look More Like a Roku Box

Things have changed. Parks Associates analysis in 2014 found that Chromecast had replaced Apple TV in second place behind Roku. Its market share was 20%. In 2019, though, Parks Associates found that o...

Is Roku a Better Streaming Play Than Netflix?

Roku is still the streaming-device leader, controlling an estimated 39% share of the market, according to Parks Associates. Amazon.com's Fire TV is the current runner-up, with about 30%. Roku augment...