Providing market intelligence for more than 35 years

In The News

How Does Sony's PlayStation 4 Stack Up Against the New Apple TV?

Sony's PlayStation 4 is first and foremost a device for playing video games, yet it offers many multimedia features. Its disc drive can work as a Blu-Ray player. It supports most of the popular Internet streaming services as well. As a smart TV solution, the PlayStation 4 is overkill, but with the new remote, it's perfectly capable of offering a cohesive living room experience.

Sony's video game consoles played a key role in establishing the market for streaming video, and remain important to its success. As recently as the first-quarter of 2014, Parks Associates found that in the U.S., video game consoles were the most commonly used devices for streaming Internet video, beating out dedicated set-top boxes by a margin of more than 3-to-1.

From the article "How Does Sony's PlayStation 4 Stack Up Against the New Apple TV?" by Sam Mattera.

Previously In The News

Smart Watches And APIs: Expanding Opportunities

Parks Associates consumer research reports 11% of U.S. broadband households with children have a smart watch, and 16% plan to buy one by mid-year 2016. Ten percent of Spanish broadband households own...

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

As Fire TV passes 30M users, Amazon execs eye more voice integrations and global expansion

More and more people are watching TV and movies with over-the-top devices. Streaming device ownership spiked from six percent of U.S. broadband households in 2010 to almost 40 percent last year, accor...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...