Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2.
Those are the results from new smart home research by Parks Associates‘ new consumer research Smart Home Products: Mapping the Buyer Journey.
Parks adds that increased home energy usage, leading to “bill shock,” during the pandemic has become a motivating factor among 20% of surveyed homeowners’ interested in energy management. The group notes that as the U.S. comes out of the pandemic, adoption of smart home devices will ramp up even further.
“Information gathering online is common, but consumers feel that experiences in the store are more powerful in the final decision to buy the product,” says Jennifer Kent, VP, Research, Parks Associates.
“As consumers grapple with inflation, rising energy costs, and a shortage of essential items, smart home players need to meet consumers where they are to maintain growth,” Kent said.
From the article, "How Do Consumers Research Smart Home Gear?" by Jason Knott.
According to research conducted by Parks Associates, WWE Network is still the fifth largest streaming video-on-demand service in the United States, alongside Netflix, Hulu, Amazon, and MLB.TV. Researc...
Meantime, Google acquired Webpass, a San Francisco company that uses wireless technology instead of cables to deliver high-speed Internet services to businesses and apartment buildings. Brett Sappi...
Despite all of the talk surrounding smart, connected homes and the Internet of Things, according to analysts and research firms, the only area where the technology is really gaining traction with cons...
According to Parks Associates, online streaming paid-TV services have grown significantly in the past two to three years. Two types companies offer online streaming TV services: There are traditional...
