Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2.
Those are the results from new smart home research by Parks Associates‘ new consumer research Smart Home Products: Mapping the Buyer Journey.
Parks adds that increased home energy usage, leading to “bill shock,” during the pandemic has become a motivating factor among 20% of surveyed homeowners’ interested in energy management. The group notes that as the U.S. comes out of the pandemic, adoption of smart home devices will ramp up even further.
“Information gathering online is common, but consumers feel that experiences in the store are more powerful in the final decision to buy the product,” says Jennifer Kent, VP, Research, Parks Associates.
“As consumers grapple with inflation, rising energy costs, and a shortage of essential items, smart home players need to meet consumers where they are to maintain growth,” Kent said.
From the article, "How Do Consumers Research Smart Home Gear?" by Jason Knott.
When Roku launched its first product in May 2008, it was the first device able to stream Netflix to TVs. The company has since added more than 2,000 channels available through its platform, but older...
According to BloombergBusiness, which broke the story, neither Amazon nor its affiliated resellers will issue new product listings for the three devices as of that date. All unsold inventory will be p...
More than 330 million 4K UltraHD TVs will be sold globally by the end of 2019, an increase from two million in 2013. This is according to a new report from Parks Associates, Connected CE: Trends an...
According to a report from Parks Associates, Roku is the leading player in the US streaming device market, with a share of 37% as of 2014. The chart below shows that Google Chromecast ranked second in...
