Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2.
Those are the results from new smart home research by Parks Associates‘ new consumer research Smart Home Products: Mapping the Buyer Journey.
Parks adds that increased home energy usage, leading to “bill shock,” during the pandemic has become a motivating factor among 20% of surveyed homeowners’ interested in energy management. The group notes that as the U.S. comes out of the pandemic, adoption of smart home devices will ramp up even further.
“Information gathering online is common, but consumers feel that experiences in the store are more powerful in the final decision to buy the product,” says Jennifer Kent, VP, Research, Parks Associates.
“As consumers grapple with inflation, rising energy costs, and a shortage of essential items, smart home players need to meet consumers where they are to maintain growth,” Kent said.
From the article, "How Do Consumers Research Smart Home Gear?" by Jason Knott.
The Orbi Wi-Fi System was built with the understanding that your internet cable and computer aren’t always located in the center of your home. To compensate for that, the Orbi places one Wi-Fi unit wh...
Naturally, the primary growth will come from the international segment of the business – where NFLX continues to invest heavily. "Netflix has vowed to invest over $1.75 billion into more than 90 Eu...
As wireless providers continue to up their unlimited data plan options, more predictions are flowing around how many wired broadband subscribers might abandon their service in favor of full-on depende...
Broadband operators have heard about the massive opportunities around providing smart home services to subscribers for many years, and while the market is growing, it remains in a nascent stage. Resea...
