Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2.
Those are the results from new smart home research by Parks Associates‘ new consumer research Smart Home Products: Mapping the Buyer Journey.
Parks adds that increased home energy usage, leading to “bill shock,” during the pandemic has become a motivating factor among 20% of surveyed homeowners’ interested in energy management. The group notes that as the U.S. comes out of the pandemic, adoption of smart home devices will ramp up even further.
“Information gathering online is common, but consumers feel that experiences in the store are more powerful in the final decision to buy the product,” says Jennifer Kent, VP, Research, Parks Associates.
“As consumers grapple with inflation, rising energy costs, and a shortage of essential items, smart home players need to meet consumers where they are to maintain growth,” Kent said.
From the article, "How Do Consumers Research Smart Home Gear?" by Jason Knott.
But if you must have 4K movies and you already default to iTunes for your movie purchases, then you might as well upgrade to the Apple TV 4K. The device’s high price tag is partially subsidized by App...
A new report from tech industry research firm Parks Associates looked into how the smart home market is impacting the world of insurance. Specifically, according to Parks, consumers said they’d be wil...
Smart home adoption continues to be stymied by competing protocols and fragmentation, creating complexity for the end user. This is further intensified by the growing number of connected devices in co...
“If (AT&T) had a box that came in at $35 or under, consumers would be interested,” Brett Sappington told me. He’s the senior director of research at Parks Associates, which pays extremely close attent...
