Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2.
Those are the results from new smart home research by Parks Associates‘ new consumer research Smart Home Products: Mapping the Buyer Journey.
Parks adds that increased home energy usage, leading to “bill shock,” during the pandemic has become a motivating factor among 20% of surveyed homeowners’ interested in energy management. The group notes that as the U.S. comes out of the pandemic, adoption of smart home devices will ramp up even further.
“Information gathering online is common, but consumers feel that experiences in the store are more powerful in the final decision to buy the product,” says Jennifer Kent, VP, Research, Parks Associates.
“As consumers grapple with inflation, rising energy costs, and a shortage of essential items, smart home players need to meet consumers where they are to maintain growth,” Kent said.
From the article, "How Do Consumers Research Smart Home Gear?" by Jason Knott.
“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...
Most people buy smart blinds, lights and thermostats physical stores today, looking for a bit of handholding with their smart home purchase. But that could change over time as consumers expectations g...
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...
