Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyware or a company tracking them, Brad Russell, a research analyst at the research firm, observes.
From the article "How Concerned Are Potential IoT Customers With Privacy And Data Security?" by Laura Hamilton.
Smart products offer home insurance providers new ways to create operational efficiencies, introduce new services, and increase their value propositions for protecting the home, according to Parks Ass...
“All builders report smart home technology is highly popular with consumers, and connected products are rapidly replacing non-connected models as standard in the home,” stated Brad Russell, research d...
A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...
“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other servi...
