OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes.
With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-TV industry: What should it do to regain their title as the No. 1 provider of video services — including broadcast TV channels — to U.S. viewers?
From the article "How Can MVPDs ‘Recapture’ Their Primary Provider Position?" by Adam Jacobson.
Password sharing is estimated to result in billions of dollars in missed revenue for both SVOD and pay-TV over time, and the problem is getting worse. For its part, the US cable industry is expected t...
Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...
Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
The wireless chime included with View also separates the doorbell from the pack. "A chime is usually an add-on extra, something you'd have to pay extra for," said Brad Russell, an analyst at Dallas...
