OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes.
With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-TV industry: What should it do to regain their title as the No. 1 provider of video services — including broadcast TV channels — to U.S. viewers?
From the article "How Can MVPDs ‘Recapture’ Their Primary Provider Position?" by Adam Jacobson.
“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...
MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...
“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...
But Portal takes the social network off smartphones, which people typically use to access Facebook, and on to something larger — a smart display. People are expected to buy more than 64 million smart...
