In The News

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

June 12, 2017

Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, only 2 percent of U.S. households owned a VR headset. VR won’t realize its marketing potential until the goggles become something that the average person straps on every day.

From the article "How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)" by Tony Tie.

Previously In The News

Does Sharing Your Netflix Password Make You A Criminal?

Yet despite the fact that a study by Parks Associates last year found that subscription video on demand (VOD) services like Netflix stand to lose $500 million per year due to password sharing, VOD exe...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

Is Snapchat on the Way Out or Just Finding its Footing?

Predicting what will come for Snap Inc. is a hotter industry topic than trading iPhone rumors. The company's biggest problem isn't the notoriously fickle nature of its target demographic or even the w...

‹
1
2
...
302
303
304
305
306
307
308
...
719
720
›

Research Memberships

Smart Home

Visibility Memberships

Consumer Electronics and Entertainment

Consulting

Broadband and Mobility

Primary Research

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Previously In The News

Does Sharing Your Netflix Password Make You A Criminal?

Hulu Mounts Push To Draw And Keep Subscribers: Executive

OTT At A Tipping Point, Poised For Rapid Growth

Is Snapchat on the Way Out or Just Finding its Footing?

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store